DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com) has announced the addition of The Business of Sport Tourism to their offering.
Sport tourism is a multi-billion dollar business, one of the fastest growing areas of the $4.5 trillion global travel and tourism industry. By 2011, travel and tourism is expected to by more than 10 percent of the global gross domestic product. The economies of cities, regions and even countries around the world are increasingly reliant on the visiting golfer and skier or the travelling football, rugby or cricket supporter. In some countries, sport can account for as much as 25 percent of all tourism receipts.
The sport tourist is at the heart of strategies that spend tens of millions pf dollars on attracting an Olympic Games or World Cup - Australia spent $1.7 of government money on the 2000 Olympics and in reward has a 10-year legacy of sport tourism that make ups part of the $4.3 billion in added currency bought by the Games. These flagship events help build new transport systems, improve airports and clean up cities - all because the sport tourist is coming to town.
Sport tourists are passionate, high-spending, enjoy new sporting experiences and often stimulate other tourism. Their direct benefit to a destination is cash - their indirect benefit can be years of follow-on tourists. Sport tourism is now a tool to make achieve many things - to make-money, create thousands of new jobs and even help change cultural perceptions such as in the Middle East and South Africa.
This Report Covers:
- Quantifies the size of the sport tourism industry.
- Assesses the benefits of event hosting.
- Identifies regions in the world that benefit from sport tourists.
- Highlights the key markets and players and their successful strategies.
- Analyses successful and unsuccessful sport tourism strategies.
- Forecasts the future industry.
For more information visit http://www.researchandmarkets.com/reports/c3183
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